Social Media Questionnaire

1. Current Social Media Presence

Existing digital footprint and audience base.

Which social media platforms does PIC currently maintain?

Instagram Handle

Facebook Page Name

Twitter/X Handle

YouTube Channel

LinkedIn Page

Other

What is the current follower count on each platform?

How frequently does PIC currently post on social media?

Daily 3-4 times/week Weekly Irregularly Rarely

What type of content has performed best for PIC in the past?

Do you have access to analytics/insights?

Yes No

2. Content Creation Capabilities

In-house expertise and equipment.

What design/editing tools does your team have access to?

Does PIC have professional equipment?

DSLR/Mirrorless camera

Yes No

Professional lighting

Yes No

Professional audio equipment

Yes No

Smartphone with good camera

Yes No

Who would be responsible for creating social media content?

Name/Role

Experience Level

Hours/Week Available

Would PIC be open to hiring external agencies/freelancers?

3. Budget & Resources

Financial and human resources.

Estimated budget for social media marketing

Budget Allocation Preference (%)

Paid Ads

Content Creation

Collaborations

Tools/Subs

Dedicated Team Members

Typical Turnaround Time

Approval Process

4. Existing Assets & Materials

Inventory of available content.

Has T.M. Krishna or his team shared any press kit/assets? Does PIC have brand guidelines (logo, colors, fonts)?

Are there any restrictions on using artist images/videos?

5. Target Audience & Reach

Defining who we want to reach.

Primary Target Audience

Classical music enthusiasts Young professionals (25-40) Senior citizens / Retired Students (college/university) Art and culture community LGBTQ+ community and allies Social activists / NGO workers General Pune residents Other:

Expected Attendance Capacity

RSVP/Registration System?

6. Partnerships & Collaborations

Leveraging networks for wider reach.

Open to collaborating with T.M. Krishna's team?

Pune-based community groups/WhatsApp networks?

Newsletter subscriber count (if any)

7. Content & Messaging Preferences

Tone, style, and messaging priorities.

Tone of Campaign

Formal/Institutional Warm & Inviting Bold & Provocative Inspirational Educational

Languages other than English?

Marathi

Yes No Some

Hindi

Yes No Some

Must-emphasize Messaging Points

Free entry PIC's mission/values Social impact of collaboration T.M. Krishna's Magsaysay Award The Jogappas' cultural significance

Topics/Angles to Avoid

Sponsor Prominence

8. Timeline & Logistics

Planning the campaign calendar.

When to begin campaign?

Key Dates

Press Release

Sponsor Announcement

Artist Arrival

Will there be a press conference before the program? Plan for live coverage (IG/FB Live) during event?

9. Success Metrics

Defining success.

Primary goals for this campaign?